Become the $1M Salon CEO.
Stop Running in Circles.
✔ You've built a busy salon,
with a busy team...
But it always feels like you're 2-steps forward and 2-steps back.
✔ Revenue looks good (on paper...)
But you're still waiting for a profitable payday.
🚨Right now your business is growing because you're working hard. 💥
🪫 You're making all the decisions.
🎯 Your salon needs you on the floor to hit targets.
🧾💸 Profit feels tighter than it should.
🚧💰 You get stuck at the $500K mark.
🗣️🙃 Your team aren't performing enough...
(and it's frustrating to keep repeating yourself).
❤️🩹 You're the glue holding everything together in the salon
- even when you're at home.
.... So why does success feel so far away?
This just means you’re still operating like the hardest worker in the room
- instead of the Salon CEO.
Salon Mastery helps established salon owners install the CEO systems, leadership structure, and profit model required to grow a $1M+ salon
(without any of the overwhelm.)
YOU'RE STUCK RUNNING IN CIRCLES.
If your salon is making $10K or more per week, the problem isn't clients.
It's structure.
Most salon owners at your level try to scale by:
👉 Hiring more stylists/beauty therapists.
👉 Running more promotions 📣
👉 Pushing harder... Doing more...
👉 Staying on the floor “until things stabilise.”
👉 Putting your everything into helping your team (and top performers still end up leaving 🤦🏼♀️).
But...
More people without performance systems
just creates more financial stress. 💥
More revenue without profit structure
just increases pressure. 🚨
More of your effort without any boundaries
creates dependency. 🚫
More clients without profitable margins
creates burnout. 🔥
The cycle of going 2-steps-forward and 2-steps-back continues.
If that’s you- let’s talk.
Introducing
The Salon Mastery™ Program
The Salon Mastery Program empowers Salon Owners to achieve $1 million results with a proven 9-part roadmap.
💡 What You Get:
✅ A complete Salon CEO Operating System™ - you’ll get weekly coaching, workshops, and training from industry experts who know exactly how to take you from stuck to soaring.
✅ Grow a Rockstar team - your salon will get everything you need to have high-performers who stay for years, using The $100K Career Pathway™ & My Next Payrise™.
Our industry needs to move away from low-pay, average results and high-stress staffing models.
✅ Unlock CEO Freedom - no more 60 hour weeks!! Become a Strategic Salon CEO™: protecting your time, planning ahead, and replacing burnout with structure, rhythm, and strategy.
✅ Systems & Technology To Scale... The same ones we've used to grow hundreds of million-dollar salons worldwide.
✅ Build your Micro-Brand - your salon empire starts here. You'll be ahead of the competition as you deliver a Signature Client Journey™ (not just a service menu).
✅ Luxury Salon CEO Invites - we host an exclusive in-person luxury retreat for our Salon CEOs once a year. Last year we were in Fiji 🌴, this year is Bali 🌺… so you can literally live the #CEOLifestyle while connecting with your community of coaches and Salon CEOs! 👑
✅ A Step-by-Step Roadmap to $1M+ Salon Success - use our proven formula to grow your profits, build a dream team, and reclaim your time!
This is what 647+ Salon Owners worldwide have used to reach the $1M Salon status... including myself (and even some of our coaches!). Why wait?
Helping 100's of Salon Owners around the world reach $1 Million+ 💛
Where would I be with out you?! You have been an incredible help to me over the last few months... Holy Moly ive just had 4 weeks of highest sales, client retention, average spend, rebooking, online bookings, future bookings, new client visits, lowest cancellations and lowest wage bills ive EVER HAD! My salon has gone through MASSIVE changes this year! Larissa, I have to thank you for helping me achieve my dream salon. I pinch myself every time I walk through ✨💕😍
So crazy, you really helped me find my feet as a CEO. if you told me in our first call I would be coming off the floor a few hours and have 3 team members I would have laughed at you.
I have this sudden feeling of peace that everything is going to be ok and a massive part of that is how great the salon is going while I am putting in very very minimal work. It’s actually running the best it ever has! You have helped me over the past few months find my freedom within the salon in lead up to having baby. I feel like I have got the right systems and people in place to do their jobs thanks to you and now I can step back with much less worry than I did last time. You are so amazing at what you do I’m not sure if you realise how special you are. Xxx
I can't actually hold back the tears right now, this year has been such a huge growth year for my business. 37% growth since June. Today I will hit $1 Million turnover. I have done a lot of different coaching over the years and this is by far the best one that I have done. It's really easy to understand and it's really well structured so I just wanted to say thank you.
You can't afford to NOT work with a coach. It changed my business 100%, I no longer work behind the chair and only go into my salon company 12 hours a week. It's possible ❤️ I coached with Larissa and her team which is an amazing resource, with everything inside the program that you could need to become profitable.
If you are willing to make the time and put in the work this program is LIFE CHANGING!!! ✨✨✨The best decision I have ever made 🙏
You have most definitely helped me get to the “freedom profit lifestyle” which I’m so so grateful for. I definitely needed your structure and guidance and I’m feeling amazing where I am at the moment.
I have used other mentors before and have had no where near as much support and resources available so easily. Everything you can imagine is available in the Salon Mastery hub, and if not you fire your questions away in the Facebook page for responses from Larissa and fellow salon owners.
I'm very grateful to have joined 😊 Salon Mastery has been a game-changer for my hair salon. Their coaching expertise and support have truly transformed the way my business operates. The innovative tools and technologies have streamlined my business processes and allowed us to operate more efficiently. Thank you Salon Owners Collective for lifting my business to a whole new level!
Is This for You?
Salon Mastery is not open for everyone,
and only 5 spots open up every month.
This is for salon owners who:
✅ Are already doing $10K+ weeks (or more)
✅ Have a team and want to improve their performance (without relying on you to constantly remind them).
✅ Own a busy salon and want to add a coaching component, with systems & technology to grow $ with less stress.
✅ Want more time to work on the business (not just in it).
✅ Are driven to implement what you learn…fast… and share your results with your exclusive inner circle of Salon Mastery CEOs (just as they will share their secrets with YOU).
Salon Mastery is NOT for:
❌ Salon Owners who are just in this for the money,
and don’t care about the results their clients & team get.
❌ Salon Owners who are just getting started, making less than $6K per week, or don't have a team yet*
*(... we do have something for you though...
If you're solo or starting out? You need to check out The $100K Accelerator)
👉If you're ready to stop running in circles,
install real structures,
build a rockstar team that performs,
scale profit,
and live with less Overwhelm and more Freedom as a Salon CEO...
Apply to join Salon Mastery now ✨
Here's How It Works
First, you’ll need to complete a quick application below so I can get to know more about you & your salon 💛
I personally review all the applications that come in.. and one of two things will happen!
✨One, if you're not quite at Salon Mastery level - you could be eligible for our $100K Accelerator program.
✨ Or two, we MIGHT be an amazing match! 🤩
If you're accepted, you'll get first dibs on a very limited number of private strategy call spots with me... (my calendar only opens for 1 week every month).
We'll chat about your goals.... and map out your $1M Salon Roadmap while we're at it 😉
No pressure at all. If you want in, great. If not, no problem.
I’m only looking for ambitious Salon CEOs to join Salon Mastery, and it's limited to 🚨 5 new members per month.
I review applications on a first come, first-serve basis... Once the 5 spots are filled, you will be added to the waitlist and will get first priority for next month.
Get Salon Mastery Coaching Now...
Step 1. Complete Application
Tell me about you, about your Salon. What’s keeping you up at night? In less than 3 minutes!
Step 2. Strategy Call Invite
If you're accepted, you'll be invited to book a strategy call with Larissa to discover your roadblocks to growth together & create a custom $1M Roadmap for your salon.
Step 3. Join Salon Mastery
If we're the right fit, we’ll help you implement your $1M Roadmap with complete access to The Salon Mastery Coaching Program.
Step 1 of 3: Tell me... about you and your Salon
Then Click the 'Submit' button to book your Strategy Call
Want to hear from Salon Owners we work with?
You CAN have it all
Learn the framework to work the hours you want without having to work on your day off!
#Nail the Numbers... You can earn enough to enjoy life... & give your family everything they need.
Attract new clients like a #boss... You can have a steady stream of clients keep your team fully booked.
Be away and in control... You can enjoy being away from your business and in control of your team without the guilt!
I don't promise this will be easy, but I promise it will be worth it!
Hi, I'm Larissa 👋
The Million-Dollar Mentor of the Salon Industry 💛
... but here's where it all began
I opened my first salon 6 months after finishing my apprenticeship.
No roadmap. No systems.
I learned the hard way - Wing'n'it
At its peak, my salon was just shy of $2Million revenue, had 30 people on the team, and we won the Global Salon Business Award 3 times 🏆
Each year, I:
Reduced my hours
Stepped back from the chair
Focused on leadership and systems
Revenue and profitability didn’t drop.
They grew.... significantly.
I became obsessed with systems, technology, and what truly drives performance.
I sold my salon in 2012, at peak performance.
And everywhere I went, I saw the same pattern.
Salon owners weren’t failing because they weren’t working hard. [quite the opposite]
They were failing because they were winging it... and were trying to build without an operating system.
So in 2016, I started Salon Owners Collective to fix that.
Our complete Salon Mastery coaching program has helped more than 647+ Salon Owners scale from $500k to $1M without overworking...
with profit, structure, and freedom.
I've been exactly where you are.
If you want:
✔️A business that doesn’t rely on you doing everything (and working 60 hour weeks)
✔️A team that performs without constant pressure on you to juggle
✔️Predictable Growth without burning out
This is what we build.
Apply Now if you're ready for your next level as a Salon CEO...
Welcome to Salon Owners Collective.
